Logo
A logo, or logotype, is a graphic sign, icon, or symbol that represents a specific product, service, or business entity.
A logo serves numerous functions: identifying a specific brand, distinguishing it from competitors in the market, defining key information related to the brand itself, and highlighting the values promoted by the brand.
The recognition of your company, association, or project becomes significant when broader audiences start identifying you based on your logo.
Branding
You can shape your identity, which includes your logo among other elements, and that's something you can influence.
However, reputation, or brand, arises as a result of a series of different factors. The process of creating a name, symbol, and/or design that identifies a product constructs images of the product in the minds of your customers. Branding is crucial for business due to its overall impact on your company. It can change the way people perceive your brand, increase brand awareness and enhance sales..
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